On April 16, 2018, MINISO reached strategic cooperation with representatives of Jordan corporation, marking the beginning of MINISO’s development in the Middle East market. Abdelhafez Hasan and Ezzeddin Hasan, the representatives of Jordan corporation, Mr. Ye Guofu, the CEO of MINISO, Mr. Li Minxin, the vice president of MINISO Investment & Development Center and Mr. Vincent Huang, the vice president of MINISO International Operation Center were present at the signing ceremony.
Since its establishment, MINISO has been popular with consumers all over the world for its “high-quality and low-price” products and comfortable shopping environment. Reaching cooperation with Jordan is a significant step for MINISO to open up the Middle East market and develop further in Arab region.
Mr. Ye Guofu, the CEO of MINISO expressed his gratitude to the Jordanian partner for their trust and support to MINISO. He also indicated that MINISO would duplicate the successful experience of the operation model in other countries, so as to bring brand new shopping experience to Jordanian consumers. The representatives of Jordanian partner also expressed their confidence of cooperating with MINISO, especially after understanding the future plan of MINISO. They firmly believed that the cooperation between both sides would have great success.
Located in western Asia, Jordan (Hashemite Kingdom of Jordan) is famous for its tourism and is one of the most famous tourist countries in the world. The Dead Sea, the ancient city of Petra and the Wadi Rum Desert are among Jordan's most famous world attractions and the preferred destinations for tourists from all over the world. In addition to the tourists from Asia, there are a large number of tourists from Europe, America, Australia and other places. MINISO’s establishment in Jordan, a big tourist country, is a new act to expand in the global market. It has opened up a new way for the development of the physical retail industry, and with the abundant global tourist resources in Jordan, it will undoubtedly promote the development of MINISO’s globalization.