News & Updates

July 9th, 2020

New Branch

MINISO launched the brand-new branch in the northern district of Jordan, Irbid. It is considered one of the biggest branches in Jordan and it is located in the market area of Irbid City. As the latest branch opening, due to many restrictions based on Covid-19, the opening was minimal under the presence of the General Manager AbdelHafez Hasan.

June 12th, 2020

Miniso Jordan First Street Store

MINISO took a step forward to open the 1st street-store in the capital of Amman. Located at Tariq Area, Tabarbour. In the midst of Covid-19, MINISO was able to accelerate its efforts in covering most geographical areas in the depth of Amman, which serves to provide more products to a wider range of customers. The opening of the branch was minimal due to health conditions under the presence of the General Manager AbdelHafez Hasan.

August 5th, 2019

Our Fourth Branch

MINISO opened their 4th branch in the market of Jordan. Taking a prime location in the Ground Floor of Galleria Mall. Also, the mall is known for its strategic location in Swefieh District of Amman which impulsively attracts new customers on frequent basis. The opening of the branch was under the presence of the General Manager Abdelhafez Hasan.

May 30th, 2019

Now at Aqaba City

MINISO reached out to the popular sea-port city Aqaba to open the 3rd branch in the market of Jordan. It was marked as a massive step forward to acquire a new location at the heart of Jordan’s southern district. With a few kilometers away from the sea, the Aqaba branch stands out with its unique design inspired by top-notch MINISO stores. Many well-esteemed people joined the opening under the presence of the General Manager Abdelhafez Hasan.

December 25th, 2018

Taj Lifestyle Mall

MINISO celebrated the opening of TAJ Lifestyle Mall branch, located at the western side of Amman. The mall is considered to be one of the most premium destinations for shopping. Also, holds an area of 150,000 square meters of indoor and outdoor space. Thus, MINISO jordan continues to expand greatly in the market of Jordan. The opening ceremony was held under the presence of the General Manager Abdelhafez Hasan.

September 20th, 2018

Grand Opening

MINISO marked the day of entering the market of Jordan with the grand opening of the first and foremost branch in Mecca Mall. The well-reputed mall is considered the very first mall in Amman, the capital of Jordan. The event was held at the main hall of the campus, where the ambassador of Japan and many other well-known figures witnessed the remarkable day, under the presence of the General Manager Abdelhafez Hasan

April 16, 2018

The Establishment of Miniso Jordan

MINISO reached strategic cooperation with representatives of Jordan corporation, marking the beginning of MINISO’s development in the Middle East market. Abdelhafez Hasan and Ezzeddin Hasan, the representatives of Jordan corporation, Mr. Ye Guofu, the CEO of MINISO, Mr. Li Minxin, the vice president of MINISO Investment & Development Center and Mr. Vincent Huang, the vice president of MINISO International Operation Center were present at the signing ceremony.
Since its establishment, MINISO has been popular with consumers all over the world for its “high-quality and low-price” products and comfortable shopping environment. Reaching cooperation with Jordan is a significant step for MINISO to open up the Middle East market and develop further in Arab region.

Mr. Ye Guofu, the CEO of MINISO expressed his gratitude to the Jordanian partner for their trust and support to MINISO. He also indicated that MINISO would duplicate the successful experience of the operation model in other countries, so as to bring brand new shopping experience to Jordanian consumers. The representatives of Jordanian partner also expressed their confidence of cooperating with MINISO, especially after understanding the future plan of MINISO. They firmly believed that the cooperation between both sides would have great success.

Located in western Asia, Jordan (Hashemite Kingdom of Jordan) is famous for its tourism and is one of the most famous tourist countries in the world. The Dead Sea, the ancient city of Petra and the Wadi Rum Desert are among Jordan's most famous world attractions and the preferred destinations for tourists from all over the world. In addition to the tourists from Asia, there are a large number of tourists from Europe, America, Australia and other places. MINISO’s establishment in Jordan, a big tourist country, is a new act to expand in the global market. It has opened up a new way for the development of the physical retail industry, and with the abundant global tourist resources in Jordan, it will undoubtedly promote the development of MINISO’s globalization.